As further evidence of the importance of the creative industries to developing countries, 2010 UNDP Creative Economy report indicated that even during the recent global recession, annual growth rate of this sector averaged 14%. The firmness of market demand confirms that people are devoting a higher share of their income to life experiences, brands and well-designed consumables.
That is why in addition to arts and design educational efforts, government policies and support for infrastructure and modern ICT technologies are key for optimizing trade potential. New tools such as blogs, forums, and wikis facilitate connectivity and collaboration among creative people, products and places.
Many countries are also now heavily investing in “Creative Cities” which foster conditions to enable people to think, plan and act with imagination in harnessing opportunities or addressing seemingly intractable urban problems. In addition to hard infrastructure, to be a creative city, the soft infrastructure includes highly skilled and flexible labor force; dynamic thinkers, creators and implementers.
Creativity is not only about having ideas, but also the mind-set and capacity to implement them. The synergy of bringing together creative people physically and virtually will be realized for IADIC through strategically situating the IADIC facility in the Egypt’s own Silicon Valley.
THE GrEEK CAMPUS is currently the largest cluster for start-ups, entrepreneurs, innovators, tech-related services and small & medium companies in technology.
The aim is to create an integrated ecosystem where companies, individuals and organizations can work together, create more value from being in close proximity, explore new business ventures, integrate services and simply work in an energetic business complex!
Where Things Are Happening
THE GrEEK CAMPUS has become the centre of the technology scene in Egypt by hosting several key related events such as Rise-up Egypt, Social Media Day, Egypt Photo Summit, Google I/O Cairo and various other events on subjects ranging from fund raising and boot camps to musicals and artistic theater.
Location, Services and Cool!
THE GrEEK CAMPUS is strategically located in downtown Cairo, easily accessible by several other means of transportation
Sharing knowledge is a central part in THE GrEEK CAMPUS vision, the 200 person auditorium in the Jameel Centre will be totally renovated to host daily lectures done by tenants as well as tech guru, speakers and key industry figures.
The GrEEK CAMPUS is also about having fun in the working environment and staying productive. The campus includes a food court, outdoor, indoor seating areas and a music stage — a unique place to work and to enjoy being there.